接轨国际舞台 引领消费潮流 深圳时装周2024秋冬系列启幕
https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/9a03c22a1457487480d07e137d5534f6~tplv-tt-large.image?_iz=30575&lk3s=06827d14&x-expires=1713793079&x-signature=ynfz53L7jql9Jr5B%2BcYUYKUwDio%3D时装周开幕首秀。 深圳特区报记者 胡蕾 摄
深圳新闻网2024年4月14日讯（深圳特区报记者 段琳筠）昨日，深圳时装周2024秋冬系列如期而至，揭开全城时尚联动大幕。据悉，本届时装周为期9天，大秀不断，亮点纷呈。尤其加码“商业落地”，进一步延伸本届时装周的消费和“变现”能力，实现既秀又售、即秀即售，拓宽深圳时尚市场，同时持续提升深圳设计和深圳品牌在国内和国际时尚界的影响力。
昨日下午3时许，本届时装周在深圳鹏瑞莱佛士酒店71楼云颂公益音乐厅盛大启幕。本届时装周由深圳市人民政府主办，深圳市商务局组织，深圳市服装行业协会承办，各区人民政府协办。本届时装周以数字色彩红、绿、蓝三原色“RGB”为创意主题，“R”代表“RED”，是Runway时装周T台的标志性核心元素之一；“G”代表“GREEN”，也是Global国际消费中心城市的布局与格局；“B”代表“BLUE”，寓意为深圳时尚的商业化进程，也彰显出深圳服装产业可持续发展的根本推动力。
“历经9年打造，深圳时装周已成为全国最具影响力和风向标式的时尚活动之一。”深圳市服装行业协会会长潘明介绍，“我们充分挖掘时装周构建消费热点、拉动时尚产业消费的能力，吸引品牌、买手、设计师等主体集聚深圳，构建一体化的时尚发布和交易平台。”
昨晚7时，作为本届时装周开幕大秀，EITIE爱特爱以“自由之城”为主题，携手旗下品牌VIMAGE纬漫纪联袂演绎，为观众呈现一场臻美于心的视听盛宴。
视觉饕飨背后，是满满的商机。“中国女装看深圳”由来已久，深圳时尚不仅有着完善的产业链，更有着巨大的商业转化力。作为深圳时装周的“重头戏”，本届时装周的“数字订货会”将结合本地商业品牌陆续开展2024秋冬订货会的契机，深研行业数字化转型需求，不断优化线上数字化订货平台，并与多个原创设计师集群，就地开展品牌订货会，共建“集群订货会”。鼓励本地商业品牌利用时装周的窗口期展开平台与专业市场的联动，实现“买手共通”“流量共享”“服务共用”；全力支持和培育本土优秀设计师，助力品牌与设计师商业落地，与京东服饰、抖音电商、快手等电商、内容社交平台深度联动，打响深圳时装周“电商狂欢节”，着力完善深圳直播产业生态，促进C端消费。
据悉，本届时装周期间，还将持续打造“时尚嘉年华”活动，联动全程核心重点商业体，开展各类时尚促消费类活动超百个。来源：深圳特区报
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