斩获"青酌奖",毛铺年份引领行业新赛道
近日,第十七届中国国际酒业博览会酒类新品颁奖盛典于四川泸州举行。毛铺酒?草本12年斩获2021年度“青酌奖”。“青酌奖”作为中国酒业含金量最高的奖项之一,素以专业、严苛、公正著称,是酒业新品酿造工艺、产品特色、市场认可度的评测标杆,已经成为引领全国创新行业发展的风向标。
传承品质核心,赋能产业发展
此次“青酌奖”获奖的毛铺酒?草本12年是今年5月28日作为毛铺的全新力作上市的。在秉承“和而不同”的品牌理念之下,毛铺草本年份酒以“草本浆”为品质核心、以“真年份”为竞争密码,传承了劲牌有限公司的品牌特质。
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毛铺草本年份酒以科技赋能健康,享有两项国家发明专利,从选材到工艺,让时间去自然融合健康与美味,成就中国白酒“健康之和”的臻品。同时,毛铺草本年份酒融合苦荞麦、葛根、枸杞子、桑叶、针叶樱桃果五味草本,以草本入酒,富含苦荞黄酮等活性成分,兼容并蓄、品味独具。原酒经陶缸陈酿12年以上,通过中酒协、方圆标志双重认证,草本精华与陶缸老酒的融合,展现出毛铺草本年份酒“和而不同”的独特魅力,为白酒产业开创了健康新赛道。
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打造品类商务形象,推动行业向前发展
近年来,大健康产业爆发式增长。就酒类消费品而言,伴随着大健康时代下大众对于养生重视性的提高,“健康饮酒,饮健康酒”成为当今社会饮酒新观念,消费者都想要寻找一款真正具有养生与保健作用的好酒,这也使得养生酒成为行业热点,市场前景一片大好。根据《健康中国2030规划纲要》,我国大健康产业市场规模2030年预计将达16万亿元,未来有望成为中国经济的支柱产业之一,大健康产业蕴含无限商机。毛铺草本年份酒另辟蹊径,草本养生在中国有着源远流长的历史,将以“草本”概念再次引领健康白酒市场的发展。
众所周知,作为劲牌有限公司的第二战略品牌,毛铺于2013年上市,旗帜鲜明地定位为“健康白酒”,开创了白酒的一个新品类,近十年的市场培育,毛铺的“健康白酒”的理念已经得到大众认可,而此次升级后的毛铺酒?草本12年获得“青酌奖”,被更多人认知和认可。除了产品品质外,当下消费市场注重的是场景消费。在过去数年间,“保健酒”虽然是大众喜爱的品类,却鲜有品牌与高端产品。作为国内健康白酒的先行者,毛铺在消费者心中的形象已然深入人心。毛铺草本年份酒产品价格为700~800元,将融入新时代职场、强化职场高端人群与毛铺高品质的粘合度,打造毛铺在中高端商务宴请用酒的品牌形象,开辟了高端健康饮酒的新赛道。未来,毛铺将继续追求极致品质,用过硬的产品、独特的健康内涵、和而不同的品牌文化,站在新的起点,推动中国酒业的向更高层次发展。
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